For sales-led B2B SaaS · €20K+ ACV
Most agencies fix your pipeline or your close rate. Orion fixes both.
We define your ICP, fill your calendar with 10–12 qualified meetings a month, and fix why meetings don't close.
We define your ICP, fill your calendar with 10–12 qualified meetings a month, and fix why meetings don't close.
"Gokul was in every sales meeting, built the messaging and positioning our team used to close deals, and generated over 100 qualified meetings. He understood our market and our buyers better than most people inside the company."
Ghanim Zoghbi, Innovation & New Ventures, Amberscript
You have a sense of who your best customers are, but nobody has properly written it down. Your team is going after everyone and converting very few.
Pipeline is inconsistent. Some months the calendar is full. Other months it goes quiet.
Meetings happen, but too many stall before the close.
A clear ICP, sharper messaging, and a target account list your team actually uses.
10–12 qualified ICP meetings per month by month two.
More of the meetings you book turn into revenue.
€500K ARR
Full GTM motion built from scratch: ICP, messaging, outbound, and sales process.
€1.8M
In new pipeline, six months after rebuilding the positioning and sales narrative.
€2.5M
In deals influenced, after equipping a sales team with competitive positioning and talk tracks.
I started Orion after seeing the same two problems at company after company: empty calendars and deals that stall before the close. Good products, capable sales teams, but no senior person owning the full GTM motion.
I have spent 12 years exclusively in B2B SaaS. Seven of them as an SDR and account executive, sitting across the table from buyers. Five as a founding product marketer at early and growth-stage startups.
Pipeline generation and sales conversion are usually treated as separate problems handled by separate people. I have done both, which is why I can fix both.
I bring a small team of outbound and paid specialists who handle execution. You work directly with me, and you do not manage anyone.
I take on three to four clients at a time, no exceptions.
2 weeks, one-time
What you get: A clear plan, ready to execute
3-month minimum, month-to-month after
What you get: Consistent ICP meetings and a higher close rate
Outbound agencies send emails and book meetings. That is where they stop. They need you to provide the ICP and messaging, and they never touch the sales side. Orion defines your ICP, builds the pipeline, and fixes why meetings are not closing.
No. That is our job. We review your sales calls, speak with your team, and research your customers and competitors. We build your ICP, positioning, and messaging from scratch.
Most clients start seeing qualified meetings within 6–8 weeks. LinkedIn paid ads go live in week two. Outbound takes 4–6 weeks to ramp. Running both simultaneously shortens the wait.
Month one is setup: ICP, messaging, list building, campaign launch. Month two is iteration. By month three you have real data and a repeatable system. After that, it is month-to-month.
One weekly call to review pipeline and progress, and async access on Slack throughout the week. Gokul leads the strategy and manages the execution team. One point of contact, one place for all communication.
No. A fractional CMO builds marketing strategy and manages a team, but you still need to hire and coordinate the execution separately. Orion owns strategy and execution as a single engagement. The execution team is built in, and you do not manage anyone.
Ad spend is paid directly by you to LinkedIn. Orion manages the strategy, targeting, and campaigns. Most clients budget between €1,500 and €3,000 per month in ad spend alongside the retainer.
Orion works with sales-led B2B SaaS companies at 3–10M ARR that already have a sales team. Earlier-stage companies need product-market fit work before building a repeatable pipeline system. That is a different engagement.
Three to four, deliberately. Every client works directly with Gokul.
You walk away with a clear 90-day roadmap: ICP, messaging, channel priorities, and exactly what to fix. That is yours to keep. If you start the Constellation within 30 days, the €3,500 is credited against your first month.
Talk to Gokul →