Pipeline is only half the problem.

A full calendar is worthless if your deals keep stalling. A fractional GTM service for sales-led B2B SaaS teams in Europe, focused on pipeline AND your close rate.

Gokul Talk to Gokul → See how we work

You're probably here because...

You're booking meetings, but never enough of them.

Deals are getting to the final stage but not crossing the line.

You've tried outbound or paid ads, but the leads were not qualified enough.

You hired an agency, but the activity never translated into real pipeline.

Gokul Kailasam

Hi, I am Gokul. I spent 6 years in sales, generating and closing deals. Then I spent 6 years in product marketing, owning GTM at multiple B2B SaaS scaleups.

The biggest problem in B2B SaaS is that marketing and sales do not talk to each other. Marketing generates leads that are not the right ICP. Sales closes deals without the messaging and tools they need to win.

I built Orion to fix exactly that. More pipeline. Higher close rate. Owned by one team.

How we work

Step 1

Define your ICP and strategy

  • —Define ICP and target accounts
  • —Build positioning and messaging from scratch
  • —Review funnel and pipeline data
Outcome: Clear GTM strategy and target account list
Step 2

Build a predictable pipeline

  • —Identify the channels that fit your ICP and stage
  • —Generate pipeline with your team or mine
  • —Iterate on messaging and targeting weekly
Outcome: Steady flow of qualified ICP meetings
Step 3

Improve your close rate

  • —Review sales narrative and demo
  • —Create battlecards and objection guides
  • —Coach team on deals that stall
Outcome: More meetings turn into revenue

How we're different

Orion
Outbound agency
Fractional CMO
Background in both sales and marketing
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Defines your ICP and messaging
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Improves your close rate
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Execution included, no extra vendors to manage
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Pricing

GTM Audit

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A focused audit of your ICP, positioning, and channels. You walk away with a clear 90-day roadmap and the exact priorities to fix first.
✓Audit of your ICP, positioning, channels, and sales motion
✓90-day roadmap with clear priorities
€3,500 one-time

2-3 weeks.

No ongoing commitment.

Fractional GTM Lead

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I own your GTM motion end to end: strategy, messaging, and execution oversight. I work directly with whoever handles execution, your internal team, your agency, or the specialists I bring in.
✓ICP and messaging built end to end
✓GTM strategy, channel selection, and budget allocation
✓Sales enablement: narrative, deck, and talk tracks
✓Pipeline generation: your team or mine
€5,000 /month

3-month minimum.

Setup fee: €5,000

Add-ons (optional)

+€2,000 per add-on / month

Execution specialists, managed and invoiced by Orion.

Outbound

List building, sequences, and inbox management.

LinkedIn Ads

Targeting, creative, and campaign management. Ad spend paid directly to LinkedIn.

SEO

Keyword strategy, topic prioritisation, and distribution. Does not include content writing.

Results

€500K ARR

Full GTM motion built from scratch: ICP, messaging, outbound, and sales process.

€1.8M

In new pipeline, six months after rebuilding the positioning and sales narrative.

€2.5M

In deals influenced, after equipping a sales team with competitive positioning and talk tracks.

"Gokul generated over 100 qualified leads and was in every sales meeting we had. He built the messaging our team used to close deals, and understood our buyers better than most external partners we've worked with."

Head of Product, Amsterdam-based B2B tech (Series A)

FAQ

Do I need to bring my ICP and messaging?

No. That is our job. We review your sales calls, speak with your team, and research your customers and competitors. We build your ICP, positioning, and messaging from scratch.

Will you work with my sales team or replace them?

We work with them, not instead of them. We give your team better ICP targeting, sharper messaging, and the tools they need to close more deals. Your sales team stays, they just perform better.

How quickly will I see results?

Many clients start seeing qualified meetings within 6–8 weeks. LinkedIn paid ads go live in week two. Outbound takes 4–6 weeks to ramp. Running both simultaneously shortens the wait.

Why is there a three-month minimum?

Month one is setup: ICP, messaging, list building, campaign launch. Month two is iteration. By month three you have real data and a repeatable system.

What does working with Orion look like day to day?

One weekly call to review pipeline and progress, and async access on Slack throughout the week. Gokul leads the strategy and manages the execution team. One point of contact, one place for all communication.

Is this the same as hiring a fractional CMO?

No. A fractional CMO builds marketing strategy and manages a team, but you still need to hire and coordinate the execution separately. Orion owns strategy and execution as a single engagement. The execution team is built in, and you do not manage anyone.

Is the LinkedIn ad spend included in the retainer?

Ad spend is paid directly by you to LinkedIn. Orion manages the strategy, targeting, and campaigns. Most clients budget between €1,500 and €3,000 per month in ad spend alongside the retainer.

Do you work with early stage startups?

Orion works with sales-led B2B SaaS companies at 3–10M ARR that already have a sales team. Earlier-stage companies need product-market fit work before building a repeatable pipeline system. That is a different engagement.

How many clients do you work with at once?

Three to four, deliberately. Every client works directly with Gokul.

What if I do the GTM Audit but decide not to continue?

You walk away with a clear 90-day roadmap: ICP, messaging, channel priorities, and exactly what to fix. That is yours to keep regardless of what you decide next.

See if Orion is the right fit.

Gokul Talk to Gokul →